Zip Top reusable containers are made with 100% platinum silicone. During my time working for the brand, I focused on developing digital media assets such as paid social, banners, email and SMS marketing, packaging and OOH activations.
Paid social creative for use on Facebook and Instagram platforms across seasonal and everyday moments.
Display ads created to support Zip Top's marketing efforts during January 2022. We focused on messaging that supported new year resolutions paired with clean and colorful photography to showcase key product attributes. These assets lived in Google and Amazon advertising platforms.
As part of my focus on Zip Top's digital marketing efforts, I also re-branded their email templates and led the brand's email campaigns. We focused on storytelling by creating unique content such as recipes and gift guides that highlighted Zip Top's versatility and durability.