Land to Market is the world’s first outcomes-based verified regenerative sourcing solution, offering a path for brands and suppliers to provide transparency on sourcing practices within the livestock industry and in turn have consumers make conscious shopping decisions that align with their values.
For this project, I worked with the L2M team to develop a clean and modern design for a front-facing website and their member platform. My approach for this project was to take their extensive photography library and pair it with storytelling and informational content for consumers and potential members.
In addition to the website, we also created digital illustrations for social media use to promote seasonal shopping guides during holidays such as Christmas and Earth Day.
Concepts for product labels for verified Land to Market garments & hard goods.
Lastly, we also worked on designing the Covering Ground journal, which highlighted stories from brands and producers who are part of the Land to Market program. The printed journals were distributed during their annual member conference in 2022.
